Druskininkai, Lithuania. In recent years, the wellness industry has been growing more rapidly than ever. At the same time, the focus of SPAs has shifted from beauty to overall transformative well-being, creating a new set of tendencies that will be driving SPA world in 2019.
Northern Europe - on the forefront of SPA innovations - has already been embracing some of the trends of the upcoming year.
“This year, we have been observing the “back to nature” SPA trend. We often hear from our guests that their SPA hotel choice depends on the proximity to a forest and the type of natural treatments it can offer. We believe that in 2019 this trend will keep evolving and people will crave nature as a source of wellbeing, both in their surroundings and their treatments”, said Kęstutis Ramanauskas, Director of Health Resort in Druskininkai, Lithuanian SPA town that has centuries-old wellness traditions.
According to SPA and wellness experts of Druskininkai, these are the five main trends they expect to see growing in popularity in 2019:
Druskininkai is Lithuania’s biggest SPA town, known for its unique combination of underground mineral waters, curative mud and surrounding pine tree forests that provide extremely clean air. The medicinal properties of Druskininkai mineral water were discovered in the 18th century and the town was declared a health resort by king’s decree. The wellness traditions of Druskininkai have been developing throughout centuries. The concept of medical SPAs emerged during Soviet times and has been modernized since Lithuania gained its independence. Medical SPA is a hotel-style wellness center, where doctors assign certain healing procedures that might involve special mineral or whirlpool baths, massages, physiotherapy, mud treatments, aromatherapy and many others. Medical SPAs, as well as regular SPAs of Druskininkai also offer regular beauty treatments and massages. The town of Druskininkai has many activities for the whole family. It boasts the biggest AquaPark in the region, year-round Snow Arena, an adventure park, multiple parks and bicycle trails. It offers rich gastronomic experiences, museums, plus various cultural events and festivities throughout the year.
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